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Marketing Mckinsey 7's Structure

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... 6. SLACK 0.064 0.040 -0.124 * -0.100 7. STRUCTURE -0.120 0.060 -0.110 * 0.025 | 1993 | 7.3 | 7.1 | 7.0 | 7.1 | 7.1 | 7.0 | 6.9 | 6.8 | 6.7 | 6.8 | 6.6 | 6.5 | | | |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 |2.7 | |Total Personnel| 7| 7| 7| 7| 7| 7| 7| 7| 7| 7| 7| 7| 86| Case Study: Action Realty Inc. Structure The organizational structure is flat, though the structure is not particularly clear on who reports to who. The ...



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Sources list for MARKETING MCKINSEY 7'S STRUCTURE:

Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing

Aitken, M., & Holt, F. (2000). A prescription for direct drug marketing. The McKinsey Quarterly, 82.
Pharmaceutical Marketing

Esslemont, Don and Lewis, Tony. "Some Empirical Tests of the Marketing Concept" Marketing Bulletin, 1991, 2, 1-7
Marketing Management

"Web Definitions of Internet Marketing". Retrieved From [7]http://www.google.co.in/search?hl=en&l r=&oi=defmore&q=define:Internet+Marketing "Web Definitions of Internet Marketing". Retrieved From [7]http://www.google.co.in/search?hl=en&l r=&oi=defmore&q=define:Internet+Marketing Accessed on 10 February, 2005
Internet Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

 

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